About GPOPlus+

GPOPlus+ is an innovative and fast-growing publicly traded distribution company disrupting niche verticals with proprietary brands and a powerful infrastructure. Our DISTRO+ division focuses exclusively on the booming vape, smoke shop, and alternative product space.

We are growing fast and seeking a hands-on Digital Marketing Specialist with a strong background in Paid Media, Audience Growth, and Full-Funnel Digital Strategy to help scale our marketing efforts across all divisions.

This is a full-time, on-site position at our headquarters in Las Vegas. Remote work is not available for this role.

Job Overview:

As our Digital Marketing Specialist, you will plan, execute, and optimize digital marketing strategies that drive traffic, attract investors, generate sales leads, and grow our brand across multiple channels.

You will lead paid advertising initiatives across Search (Google), Social Media Channels (LinkedIn, TikTok, and Meta), building custom audiences, boosting daily content, and optimizing landing pages for conversions.

You will also support our broader marketing initiatives/programs by helping to manage email marketing campaigns and maintaining CRM and database integrity. However, email marketing will be a smaller part of your overall role.

Using inbound marketing tactics such as search engine optimization, social media, lander conversions, online advertising, and email marketing, you will grow our database and the goal is to convert leads into customers on all levels. Other aspects of your job include marketing operations, channel marketing, and customer marketing.

We need a jack-of-all-trades, hands-on executor who can turn ideas into live, high-performing campaigns with a focus on measurable results. You MUST be a self-starter and work with a team.

Key Responsibilities:

Paid Media Strategy & Execution (Primary Focus)

• Develop, launch, and manage paid ad campaigns across Google Search, LinkedIn, TikTok, Facebook, Instagram, and other key platforms.
• Build and manage custom audiences and daily boosted content strategies to maximize reach, engagement, and conversions.
• Develop full-funnel marketing strategies to drive traffic, attract investors, build revenue, and generate product sales.
• Constantly test creatives, audiences, landing pages, and budget allocations for performance improvement.
• Manage media budgets and ensure clear tracking, attribution, and reporting.

Digital Marketing Strategy

• Drive inbound marketing using SEO, content syndication, social media, email marketing, and lead nurturing.
• Plan and execute website traffic growth initiatives, including landing page optimization and improving conversion rates.
• Help align marketing efforts with PR, Investor Relations, and Product Sales divisions.

Email Marketing (Mostly Content)

• Support the marketing team by managing select email marketing campaigns
• We have a team dedicated to cold email; you will work with them on Warm Email strategies.
• Help with warm email content and initiatives, nurture sequences, and CRM list hygiene across multiple ESPs (AWS SES, Mailchimp, Mailgun, Zoho Marketing, etc.).
• Email marketing and CRM support will complement broader lead generation efforts.

Campaign Creation, Content, and Design

• Develop and optimize content for social media, email, blogs, websites, and paid ads.
• Collaborate with designers and writers to execute effective campaigns quickly.
• Post content on CMS platforms (WordPress, Shopify) and manage basic updates.

Analytics, Reporting & Optimization

• Monitor campaign KPIs daily and provide actionable insights.
• Prepare detailed performance reports for paid media, email marketing, and web analytics.
• Use data to continuously improve and evolve campaign strategies.

Technologies You Will Work With + Skills.

• Ad Platforms: Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, Facebook/Instagram Ads
• CRM & ESPs: CRM (Zoho + HubSpot), ESPs (Cold Email services, AWS SES, MailChimp, MailGun, Zoho Marketing, etc), Data Hygiene Services (append and Cleanse), and ability to integrate with multiple systems.
• CMS: WordPress, Shopify, Wix
• Basic HTML programming, connecting and managing API’s, and management of available offshore resources. An understanding of websites, conversions, affiliate programs, and beyond are positive.
• Analytics: Google Analytics, Facebook Insights, CRM reporting tools, trends, SaaS for monitoring and trending, and integration with multiple systems.
• Creative Tools: Canva, Adobe Suite (Photoshop, Illustrator) preferred but not mandatory
• Social: Develop and implement a comprehensive social media strategy across various platforms (such as Facebook, Instagram, LinkedIn, and Twitter) to increase our brand visibility, improve our marketing efforts and increase customer engagement. We have multiple social media accounts for multiple products and brands and tracking and reporting all spends to establish and improve our ROI analyses.
• All major social media platforms, and syndication software like Sendible.

Qualifications

• 3+ years experience in digital marketing, paid media strategy, and audience growth.
• Proven track record launching and optimizing successful paid campaigns across Google, LinkedIn, TikTok, Meta, and other platforms.
• Experience with SEO, inbound marketing, content marketing, and lead generation.
• Hands-on familiarity with CRM systems (Zoho, HubSpot) and basic email marketing.
• Strong understanding of custom audience building, A/B testing, and retargeting.
• Excellent analytical skills — comfortable interpreting data and adjusting strategies based on performance.
• Basic CMS management (WordPress, Shopify) and landing page publishing experience. Familiarity with web design and basic HTML is a plus.
• Excellent leadership, communication, and problem-solving skills
• Ability to work in a fast-paced, dynamic environment
• Strong analytical and project management skills.
• Ability to work independently, move fast, and manage multiple campaigns at once.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, Canva, or similar tools.
• (Bonus) Experience working at a publicly traded company in Investor Relations.

Important Requirements

• Must be located in Las Vegas, NV, and able to work on-site full-time.
• Must have strong hands-on experience with Paid Search, Paid Social, and Audience Growth strategies.
• Must be able to execute campaigns across multiple platforms with a focus on ROI and growth.

Why Join GPO Plus+

• Fast-growing public company with significant career advancement opportunities.
• Competitive salary, bonus opportunities, and stock options.
• Dynamic, entrepreneurial environment with real ownership of outcomes.
• Direct impact on brand visibility, shareholder engagement, and sales acceleration.

The main reason people work at GPOPlus+ and DISTRO+ is to earn as much stock as possible! Even though we are publicly traded, we are still a start-up with tremendous potential.

Comp Plan

• Equity compensation (shares in $GPOX stock) EVERYONE in the company has the opportunity to earn a large number of shares.
• Competitive Base Salary: $3,000 – $6,500/month TBD based on experience and how much effort you will personally invest into making this a success.
• Launch a brand new Division within GPOX
• Leadership Opportunity with tons of room for growth
• High-Energy, Team-First Culture
• Performance-Based Bonuses, Recognition, and Career Advancement

We offer a competitive Compensation Plan with a focus on earning stock, a benefits package that includes stock options, and opportunities for growth and development. If you are a strategic and results-driven leader with a passion for operations and a proven track record of success, we encourage you to apply for this exciting opportunity.

This role is office-based in our Las Vegas location. Standard office hours apply, with occasional requirements for overtime during peak project periods. Occasional travel may be required for team meetings and professional development opportunities.

GPOPlus+ is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Type: Full-time

Pay: $36,000.00 – $60,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

People with a criminal record are encouraged to apply

Application Question(s):

• What technologies are you familiar with that are listed in the job overview?
• With all the different skill sets we need to effectively manage a full scope digital marketing, including content creation, what areas are your strongest and which are your weakest?
• How proficient are you in Graphic Design? Are you capable of designing media content like images and creating videos?
• Are you proficient in Content? Are you capable of drafting performing content for emails, blog posts, etc., hopefully using ChatGPT as an assistant?
• Are you proficient in Website Design and Development? We will do the heavy lifting on development, but we need you to be capable of creating posts and/or pages on WordPress?
• Are you proficient in Retargeting/Remarketing? Do you have experience with good conversions?

Ability to Commute:

• Las Vegas, NV 89120 (Required)

Work Location: In person